About HaL

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Professional Summary

Hands-on QC Manager with extensive experience in consumer and pharma advertising. Track record of improving studio operations. Work effectively and efficiently across all departments to achieve goals on schedule.

Skills

Color Theory Illustration Logo Identity Page Layout Painting Photo Retouching Pre-Press File Preparation

Production Project Planning Scanning Text/Photo Manipulation Troubleshooting Typography Web Element Design

Professional Experience

• Company instructor for Indesgin and Acrobat softwares
• Train new studio hires in studio procedures
• Head pre-production meetings and create detailed specs for the studio to follow
• Approve final disk releases and address pre-press and production concerns to staff
• Conduct digital quality control reviews for accurate file construction

• Reviewed initial concepts and develop job specs with Production, ADs, AEs, and Project Managers
• Responsible for quality control reviews, assuring accurate file construction, disk-release approval
• Provided guidance with regards to schedules, printer capabilities, and production concerns
• Reviewed book-ups and proofs against digital mechanicals and specs before leaving studio
• Liaised with print vendors and clients’ production teams: be present on press checks when necessary
• Developed studio handbook outlining operating procedures to ensure a higher level of quality control
• Trained new employees how to correctly prepare digital files and on departmental procedures
• Selected to create brand logo for new department at Grey

• Designed and produced advertising, such as direct mailers, posters, print ads, banners and store signage, for a fast-paced retail liquidation company
• Re-designed Web graphic elements for Deals Near You website
• Assisted Art Director of TV production for liquidation/retail commercials
• Coordinated and designed brochure and advertising collateral for annual high-profile charity event
• Educated other designers regarding pre-press issues

• Designed and produced weekly ads for music and entertainment industry while meeting strict deadlines
• Implemented a more structured method of outsourcing files to newspapers
• Liaised with vendors on print jobs

• Designed and produced weekly pitch ads, collateral work, and direct-mail pieces
• Created and implemented production systems for company handbook
• Responsible for training new production artists
• Collaborated with vendors for printed pieces
• Assisted Art Directors with new business developments
• Worked with Production Supervisor to insure department quality control
• Performed pre-press file preparations

Freelance [HaL Design]

• Multi-language DVD learning-series packaging

• Logo identity and branding for upcoming website and tennis club

• Marketing collateral: logo identity, letterhead, and business cards

• Marketing collateral for the Office of the Provost

• Artwork for an Onion-branded tote bag

• Multi-language DVD learning-series packaging

• Pre-press file prep: color separations and quality control

• Book jacket design of four books of an artist retrospect

• 10-CD series packaging design
• Logo for Trade Winds Orchestra
• Book design

• Logos and T-shirt design

• Logo identity for Web and print

• Marketing collateral: logo identity, letterhead, and business cards

• Illustrations and graphics for brochure, letterhead, direct-mail and flyers

• Portfolio book re-design

• Design: CD, posters, flyers, web elements, ads, stickers, and apparel

• Title logo for feature film Above and Below

• 4-color, 24" x 36" film poster for A Journey

Education

Bachelor of Arts degree, University of Vermont, 1996
Major: Art - Concentration in Graphic Design Minor: Spanish

Art Exhibits

• Vermont Art Hop, group show, 1999
• Frog Hollow Arts Center, VT, selected by jury, 1997

Softwares [PC & MAC]

Photoshop Illustrator QuarkXPress InDesign Bridge FileMaker

Flight Check Acrobat AdSEND Microsoft Office Font Reserve Lightroom